Jacob S31
HELMET DESIGN / LOGO DESIGN / PERSONAL BRANDING
Performance is personal. For semi-pro driver Jacob S., I was tasked with building a brand from the ground up—starting with his story and ending on the track. This project went beyond traditional apparel, involving a deep-dive collaboration into the driver’s beliefs and background.
The result is a comprehensive branding suite that includes custom illustrations and a technical helmet design. It’s a project rooted in storytelling, where high-speed aesthetics meet high-detail personal meaning.
HELMET DESIGN
BEHIND THE SCEN
ABOUT THE LOGO DESIGN THIS LOGO INCORPORATES JACOB SHENG'S INITIALS WHILE CAPTURING A SENSE OF SPEED AND DYNAMISM. IT ALSO SUBTLY PAYS HOMAGE TO HIS BIRTHDAY ON MAY 1ST AND HIS ICONIC RACING NUMBER 31, MAKING IT BOTH PERSONAL AND POWERFUL.
CONCEPT AND COLOR PALETTE